Marketing & Development
Effective marketing and development programs require the ability to manage both market transactions and relationship building, through research, strategy, message identification and delivery through large- and small-scale communications, campaign dynamics, and the ability to elicit organizational loyalty.
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Paper: Seven Theaters in Search of Revenue: A Study of Pricing Strategies in the Arts Sector (2008)
Filed in: Marketing & Development, Papers
Keywords: audience, strategy
Added on: May 13, 2008
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Case Study: Cornerstone Theater Company (2008)
Filed in: Case Studies, Marketing & Development, Organizational Direction
Keywords: alignment, decision making, growth, joint ventures, planning, sustainability
Added on: January 1, 2008
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Case Study: Oregon Shakespeare Festival: Re-Branding the Festival (2007)
Filed in: Case Studies, Marketing & Development, Media, Technology
Keywords: audience, organizational culture, succession
Added on: January 1, 2007
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Case Study: The Alliance Theatre: Leading Through Change (2007)
Filed in: Case Studies, HR and Unions, Marketing & Development
Keywords: managing change, organizational culture
Added on: January 1, 2007