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		<title>Case Study: Oregon Shakespeare Festival: Re-Branding the Festival (2007)</title>
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		<pubDate>Mon, 01 Jan 2007 21:09:59 +0000</pubDate>
		<dc:creator>Rachel Smith</dc:creator>
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		<description><![CDATA[It was a time of transition for the Oregon Shakespeare Festival, one of the nation’s largest and oldest resident company theater organizations, with the introduction of a new Artistic Director. Bill Rauch wanted to lead the company in producing more new work, and more diverse work in addition to Shakespeare. Mallory Pierce, Director of Marketing [...]]]></description>
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