• Case Study: Studio Theatre (2016)

    By: Jaime Totti, MFA/MBA '20

    In 2016, the neighborhood of Logan Circle was in the midst of rapid gentrification. David Muse, Artistic Director of Studio Theatre, had led the company through a tumultuous transition and revised the theater’s mission statement, which called for Studio to build a “more thoughtful, more empathetic, and more connected community.” Muse wanted to attract residents of the neighborhood to spend time in the theater. His plans to do so included a renovation of the building funded by the largest capital campaign Studio had ever undertaken, as well as diversification of the audience through direct marketing and community engagement led by a staff committee. As the company was preparing a Five-Year Plan to address these goals, the renovation plans were going far over-budget, and Muse and his Managing Director, Meridith Burkus, had to decide how to prioritize resource allocations to achieve their newly-stated mission.

    Studio Theatre (2016) [CASE STUDY]

     

    Filed in: Case Studies, Facilities, Growth Trajectories, Organizational Direction
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    Added on: October 14, 2018