• Paper: Debunking Common Marketing Assumptions

    By: Anne Trites, Professor (Adjunct) of Theater Management

    Common practice, intuition, and assumptions are all too easy for us to accept as true and sometimes we may even formulate our marketing strategies around assumptions that have no proven basis. By challenging assumptions, we sometimes reveal things that never were or are no longer true. Our world changes so quickly that we can no longer rely on each discovery for long. If that new discovery is never challenged again, it can become part of conventional wisdom, as a widely held misconception.

    This article shares some of the assumptions marketers at four theater companies have disproved by using data.

    Debunking Common Marketing Assumptions [PAPER]


    Filed in: Featured, Marketing & Development, Papers and Presentations
    Added on: March 12, 2013